The name is a sign of our destiny. Sometimes it happens that in our name our future has been written. This is what happened to Simon Sport: a premonition history, the precious result of a family that has always been paying attention to people's needs choosing the best textiles and clothes and thinking about who will wear them.

In 1977 Arturo Benini, following his grandfather Luigi's footsteps in the mid of the 18thCentury in Valeggio on the Mincio and his father Edoardo's ones in Suzzara, opens his second shop in Mantova and dedicates it to his nephew Simone, who was born few months before. The shop, selling sportswear, was then taken over by his daughter Annalisa, Simone's mother and has become a everyday more appreciated point of reference for the refined customers in Mantova who are always looking for exclusive products.

Till 2007 when Simone, grown up with the same passion for the shop, started running the store himself. Inside it, technical clothes have been substituted by streatwear trend proposals and fashion brands, interpreting a new fashion era.